Vodka is over 30% of all hard liquor sales across the U.S. The reason is because Vodka has the best mixability. Good vodka is odorless, tasteless and colorless. Starting next week we have both Smirnoff Vodka and Flavors and UV Vodka and Flavors in our ad across our IL Supermarket chain. There is so much you can do with vodka for your SuperBowl party. The mixing options are endless. The UV flavors are colored, so you can mix UV Pink Lemonade with white soda or ginger ale for a great drink. The Blue Raspberry is the #1 seller and can also be mixed with white soda, ginger ale and even fruit drinks. Great recipe ideas on www.thebar.com or the UV Vodka website. You can’t have a SuperBowl party without vodka, and next week is a great week to pick up a few bottles in our stores while they are in ad at GREAT prices. Thanks,